Magento or Shopify E-commerce Platforms
The Time to Make your Website Responsive…is Now
“Desktop sales are down – 60% of internet traffic is mobile based, if your website is not mobile friendly then they will go to a website that is.”
– The rise of the mobile generations
You’re probably very used to people claiming that the success of your website depends upon a particular trend or practice, and the natural temptation is to try and get away with changing precisely nothing. Isn’t it your prerogative to choose what works for you? That’s true in some cases, but this isn’t one of them. Take responsive website design. Surely that’s something to take or leave? Well, have look at the following screenshot from Google Webmaster Tools and see what you think…
See that part where it says ‘critical mobile usability errors’?
Sounds pretty serious, right?
It definitely is!
If you’ve been following the recent progress of Google’s algorithms, then you’ll know that one of their foremost priorities is to make it easy to browse the web using mobile devices, and there are many good reasons for that stance. To give you some facts and stats, did you know that…
- More than 80% of internet users now own (and use) a smartphone?
- Last year, mobile internet usage topped PC internet usage for the very first time?
- The average mobile internet user views around 6 hours of media per day?
- 93.6% of UK mobile searches are exclusively conducted using Google?
In short, mobile internet usage is increasing at an astonishing rate, and Google is recognising that.
Now, remember those critical errors we mentioned?
With the latest changes to how Google ranks websites being ushered in, all sites which aren’t responsive – i.e. are ‘non-mobile friendly’ – will begin to be ranked ‘appropriately for smartphone users’. If you haven’t already guessed, this is very bad news if you’re in possession of a dated website, as your position on Google could soon plummet, causing your traffic to suffer as a result.
Making YOUR Website Mobile Friendly
As harsh as it may sound, if your website doesn’t re-size to retain maximum compatibility with mobile devices, then it’s soon going to become increasingly obsolete. Mobile browsers are the majority of your clientèle; if you’re not making life easy for them, we’d say that’s a ‘critical error’.
Fortunately, there’s an easy solution, as the website design team here at Search Quest specialises in responsive websites. It’s been apparent that Google has been working towards these changes for a while, and we always like to be one step ahead of the game, so whenever we build a website for our clients, it’s totally responsive without exception, future-proofing the success of your on-line brand.
If your website isn’t mobile-friendly, that’s major problem that needs to be solved now. To find out how you can do this, contact me and enter the future today.
Related posts
